It strikes me as interesting, and disappointing perhaps, that the post that got the maximum reads ever on my blog was written months before I started the daily blogging habit. It was a post I wrote about my sense of belonging for Goa after a trip back home for Ganesh Chaturthi in September 2011. Even after getting into the routine of writing everyday, I have been unable to recreate the magic of that post. That teaches me something very interesting, and also highlights why blogging and blog browsing has become so popular.
It’s the emotional content of that post that made it successful. Many could relate to it (Goa, longing for home when you are far away, the closeness of family, love, bonding, tradition, Ajjee!) and were enthused to refer the piece for the consumption of others as well.
Blogging is a release. For the blogger, it is a way to present thoughts, emotions, experiences to the world at large. However small your reader base, once you hit ‘publish’, there is a certain sense of releasing your thoughts into the atmosphere and letting go! In an emotional post, the reader senses and travels on that journey of the heart, with you. I’ve written articles for several publications and always believed good writing is about quality research, the ability to sequence information into a powerful argument and the final flourish of language well used. Blogging has turned that perception around for me. Good writing is about feeling what you write, the skills are additions.
The other thing that nearly always works in making a post readable is images. Visual content, and I usually use photographs, is easy for readers to relate to and really offers them a peek into how you view the world. When you combine an interesting experience with pictures, like in travel writing, it’s fail proof! Some of the best responses (in terms of traffic, comments, syndicated views and social media response) have been for travel-related posts. For some reason, the Pune bakery post worked really well, getting considerable interest from Parsis in many parts of the world, Pune-ites in general and food lovers as well!
I haven’t actually written enough about food, though I know its a great subject to explore. I guess I’m not much of a foodie, though being around Rahul and the office folks will convert me sooner than later. Hmmm, another aspect to look into for the rest of the year :)