Review: Inaugural issue of Nat Geo Traveler Mag’s India edition: Go, go, go! July 18, 2012
I was handed over by Rahul the inaugural issue of the National Geographic Traveler Magazine’s India edition. I die-hard lover of travel and the idea of travel, I’ve been a regular reader of the Lonely Planet Magazine, which I simply adore.
I have a relationship with the LP Mag. There is this life cycle thjat I must describe to you. LP Mag arrives. Excitement. Open it. Flip through pages. Slowly, wonder gives way to depression- so many places to visit, one short life! The LP Mag lies around unopened by me for the next few days. Eventually, the melancholy wears off and the featured get a thorough reading, every picture gets a thorough look and the soul experiences an intense sense of travel-induced gratification, even though through the eyes of another.
I flipped the Nat Geo Traveler Mag cover to cover, read snippets here and there and was sorely disappointed. The writing isn’t fresh and frank the way I like it, and that’s why I love the LP Mag. Some contributions are superb, but most of the images are smaller than I like them and not nearly as breathtaking as one would expect from Nat Geo, the God of the Gods of nature photography. There is one fantastic poster insert though! Also, the practical info is not really there. You could argue we don’t need it given that we Google everything anyway, but when you get the info while you read the article, it makes the wheels in your head turn and you can analyze whether the trip is practical for you in terms of travel time, budgets, specific interests, etc. I am not aware of the brand identity iof the Nat Geo Traveler internationally, but I expected a little more focus on what I think are Nat Geo’s core strengths in terms of content-sustainability, biodoversity and a deep love for nature. I guess they put all that conscience stuff in the Nat Geo Mag itself! They did do a good job of profiling a wide variety of travel experiences though and refrained from talking about the typical family-type holiday experience. That makes sense,because it inspires a whole lot of us to try new things.
I already had the beginnings of the itch this week, and the Nat Geo Traveler just got me started on a full fledged travel deprivation attack! I think I will grow to love it in time. Meanwhile, I’m planning my next adventure tonight!